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Building an understanding of how drivers interact with emerging vehicle technologies
As the global conversation around assisted and automated vehicles (AVs) evolves, the MIT Advanced Vehicle Technology (AVT) Consortium continues to lead cutting-edge research aimed at understanding how drivers interact with emerging vehicle technologies.
Since its launch in 2015, the AVT Consortium — a global academic-industry collaboration on developing a data-driven understanding of how drivers respond to commercially available vehicle technologies — has developed a data-driven approach to studying consumer attitudes and driving behavior across diverse populations, creating unique, multifaceted, and world-leading datasets to enable a diverse set of research applications. This research offers critical insights into consumer behaviors, system performance, and how technology impacts real-world driving, helping to shape the future of transportation.
“Cultivating public trust in AI will be the most significant factor for the future of assisted and automated vehicles,” says Bryan Reimer, AVT Consortium founder and a research engineer at the MIT AgeLab within the MIT Center for Transportation and Logistics (CTL). “Without trust, technology adoption will never reach its potential, and may stall. Our research aims to bridge this gap by understanding driver behavior and translating those insights into safer, more intuitive systems that enable safer, convenient, comfortable, sustainable and economical mobility.”
New insights from the J.D. Power Mobility Confidence Index Study
A recent Mobility Confidence Index Study, conducted in collaboration with J.D. Power, indicated that public readiness for autonomous vehicles has increased modestly after a two-year decline. While this shift is important for the broader adoption of AV technology, it is just one element of the ongoing research within the AVT Consortium, which is currently co-directed by Reimer, Bruce Mehler, and Pnina Gershon. The study, which surveys consumer attitudes toward autonomous vehicles, reflects a growing interest in the technology — but consumer perceptions are only part of the complex equation that AVT researchers are working to solve.
“The modest increase in AV readiness is encouraging,” Reimer notes. “But building lasting trust requires us to go deeper, examining how drivers interact with these systems in practice. Trust isn’t built on interest alone; it’s about creating a reliable and understandable user experience that people feel safe engaging with over time. Trust can be eroded quickly.”
Building a data-driven understanding of driving behavior
The AVT Consortium’s approach involves gathering extensive real-world data on driver interactions across age groups, experience levels, and vehicles. These data form one of the largest datasets of its kind, enabling researchers to study system performance, driver behavior, and attitudes toward assistive and automated technologies. AVT research aims to compare and contrast the benefits of various manufacturers’ embodiments of technologies. The vision for AVT research is that identifying the most promising attributes of various manufactured systems makes it easier and faster for new designs to evolve from the power of the positive.
“The work of the AVT Consortium exemplifies MIT’s commitment to understanding the human side of technology,” says Yossi Sheffi, director of the CTL. “By diving deep into driver behavior and attitudes toward assisted and automated systems, the AVT Consortium is laying the groundwork for a future where these technologies are both trusted and widely adopted. This research is essential for creating a transportation landscape that is safe, efficient, and adaptable to real-world human needs.”
The AVT Consortium’s insights have proven valuable in helping to shape vehicle design to meet the needs of real-world drivers. By understanding how drivers respond to these technologies, the consortium’s work supports the development of AI systems that feel trustworthy and intuitive, addressing drivers’ concerns and fostering confidence in the technology.
“We’re not just interested in whether people are open to using assistive and automated vehicle technologies,” adds Reimer. “We’re digging into how they use these technologies, what challenges they encounter, and how we can improve system design to make these technologies safer and more intuitive for all drivers.”
An interdisciplinary approach to vehicle technology
The AVT Consortium is not just a research effort — it is a community that brings together academic researchers, industry partners, and consumer organizations. By working with stakeholders from across the automotive, technology, and insurance industries, the AVT team can explore the full range of challenges and opportunities presented by emerging vehicle technologies to ensure a comprehensive, practical, and multi-stakeholder approach in the rapidly evolving mobility landscape. The interdisciplinary framework is also crucial to understanding how AI-driven systems can support humans beyond the car.
“As vehicle technologies evolve, it’s crucial to understand how they intersect with the everyday experiences of drivers across all ages,” says Joe Coughlin, director of the MIT AgeLab. “The AVT Consortium’s approach, focusing on both data and human-centered insights, reflects a profound commitment to creating mobility systems that genuinely serve people. The AgeLab is proud to support this work, which is instrumental in making future vehicle systems intuitive, safe, and empowering for everyone.”
“The future of mobility relies on our ability to build systems that drivers can trust and feel comfortable using,” says Reimer. “Our mission at AVT is not only to develop a data-driven understanding of how drivers across the lifespan use and respond to various vehicle technologies, but also to provide actionable insights into consumer attitudes to enhance safety and usability.”
Shaping the future of mobility
As assistive and automated vehicles become more common on our roads, the work of the AVT Consortium will continue to play a critical role in shaping the future of transportation. By prioritizing data-driven insights and human-centered design, the AVT Consortium is helping to lay the foundation for a safer, smarter, and more trusted mobility future.
MIT CTL is a world leader in supply chain management research and education, with over 50 years of expertise. The center’s work spans industry partnerships, cutting-edge research, and the advancement of sustainable supply chain practices.
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Consortium led by MIT, Harvard University, and Mass General Brigham spurs development of 408 MW of renewable energy
MIT is co-leading an effort to enable the development of two new large-scale renewable energy projects in regions with carbon-intensive electrical grids: Big Elm Solar in Bell County, Texas, came online this year, and the Bowman Wind Project in Bowman County, North Dakota, is expected to be operational in 2026. Together, they will add a combined 408 megawatts (MW) of new renewable energy capacity to the power grid. This work is a critical part of MIT’s strategy to achieve its goal of net-zero carbon emissions by 2026.
The Consortium for Climate Solutions, which includes MIT and 10 other Massachusetts organizations, seeks to eliminate close to 1 million metric tons of greenhouse gases each year — more than five times the annual direct emissions from MIT’s campus — by committing to purchase an estimated 1.3-million-megawatt hours of new solar and wind electricity generation annually.
“MIT has mobilized on multiple fronts to expedite solutions to climate change,” says Glen Shor, executive vice president and treasurer. “Catalyzing these large-scale renewable projects is an important part of our comprehensive efforts to reduce carbon emissions from generating energy. We are pleased to work in partnership with other local enterprises and organizations to amplify the impact we could achieve individually.”
The two new projects complement MIT’s existing 25-year power purchase agreement established with Summit Farms in 2016, which enabled the construction of a roughly 650-acre, 60 MW solar farm on farmland in North Carolina, leading to the early retirement of a coal-fired plant nearby. Its success has inspired other institutions to implement similar aggregation models.
A collective approach to enable global impact
MIT, Harvard University, and Mass General Brigham formed the consortium in 2020 to provide a structure to accelerate global emissions reductions through the development of large-scale renewable energy projects — accelerating and expanding the impact of each institution’s greenhouse gas reduction initiatives. As the project’s anchors, they collectively procured the largest volume of energy through the aggregation.
The consortium engaged with PowerOptions, a nonprofit energy-buying consortium, which offered its members the opportunity to participate in the projects. The City of Cambridge, Beth Israel Lahey, Boston Children’s Hospital, Dana-Farber Cancer Institute, Tufts University, the Mass Convention Center Authority, the Museum of Fine Arts, and GBH later joined the consortium through PowerOptions.
The consortium vetted over 125 potential projects against its rigorous project evaluation criteria. With faculty and MIT stakeholder input on a short list of the highest-ranking projects, it ultimately chose Bowman Wind and Big Elm Solar. Collectively, these two projects will achieve large greenhouse gas emissions reductions in two of the most carbon-intensive electrical grid regions in the United States and create clean energy generation sources to reduce negative health impacts.
“Enabling these projects in regions where the grids are most carbon-intensive allows them to have the greatest impact. We anticipate these projects will prevent two times more emissions per unit of generated electricity than would a similar-scale project in New England,” explains Vice President for Campus Services and Stewardship Joe Higgins.
By all consortium institutions making significant 15-to-20-year financial commitments to buy electricity, the developer was able to obtain critical external project financing to build the projects. Owned and operated by Apex Clean Energy, the projects will add new renewable electricity to the grid equivalent to powering 130,000 households annually, displacing over 950,000 metric tons of greenhouse gas emissions each year from highly carbon-intensive power plants in the region.
Complementary decarbonization work underway
In addition to investing in offsite renewable energy projects, many consortium members have developed strategies to reduce and eliminate their own direct emissions. At MIT, accomplishing this requires transformative change in how energy is generated, distributed, and used on campus. Efforts underway include the installation of solar panels on campus rooftops that will increase renewable energy generation four-fold by 2026; continuing to transition our heat distribution infrastructure from steam-based to hot water-based; utilizing design and construction that minimizes emissions and increases energy efficiency; employing AI-enabled sensors to optimize temperature set points and reduce energy use in buildings; and converting MIT’s vehicle fleet to all-electric vehicles while adding more electric car charging stations.
The Institute has also upgraded the Central Utilities Plant, which uses advanced co-generation technology to produce power that is up to 20 percent less carbon-intensive than that from the regional power grid. MIT is charting the course toward a next-generation district energy system, with a comprehensive planning initiative to revolutionize its campus energy infrastructure. The effort is exploring leading-edge technology, including industrial-scale heat pumps, geothermal exchange, micro-reactors, bio-based fuels, and green hydrogen derived from renewable sources as solutions to achieve full decarbonization of campus operations by 2050.
“At MIT, we are focused on decarbonizing our own campus as well as the role we can play in solving climate at the largest of scales, including supporting a cleaner grid in line with the call to triple renewables globally by 2030. By enabling these large-scale renewable projects, we can have an immediate and significant impact of reducing emissions through the urgently needed decarbonization of regional power grids,” says Julie Newman, MIT’s director of sustainability.
A vision for U.S. science success
White House science advisor Arati Prabhakar expressed confidence in U.S. science and technology capacities during a talk on Wednesday about major issues the country must tackle.
“Let me start with the purpose of science and technology and innovation, which is to open possibilities so that we can achieve our great aspirations,” said Prabhakar, who is the director of the Office of Science and Technology Policy (OSTP) and a co-chair of the President’s Council of Advisors on Science and Technology (PCAST).
“The aspirations that we have as a country today are as great as they have ever been,” she added.
Much of Prabhakar’s talk focused on three major issues in science and technology development: cancer prevention, climate change, and AI. In the process, she also emphasized the necessity for the U.S. to sustain its global leadership in research across domains of science and technology, which she called “one of America’s long-time strengths.”
“Ever since the end of the Second World War, we said we’re going in on basic research, we’re going to build our universities’ capacity to do it, we have an unparalleled basic research capacity, and we should always have that,” said Prabhakar.
“We have gotten better, I think, in recent years at commercializing technology from our basic research,” Prabhakar added, noting, “Capital moves when you can see profit and growth.” The Biden administration, she said, has invested in a variety of new ways for the public and private sector to work together to massively accelerate the movement of technology into the market.
Wednesday’s talk drew a capacity audience of nearly 300 people in MIT’s Wong Auditorium and was hosted by the Manufacturing@MIT Working Group. The event included introductory remarks by Suzanne Berger, an Institute Professor and a longtime expert on the innovation economy, and Nergis Mavalvala, dean of the School of Science and an astrophysicist and leader in gravitational-wave detection.
Introducing Mavalvala, Berger said the 2015 announcement of the discovery of gravitational waves “was the day I felt proudest and most elated to be a member of the MIT community,” and noted that U.S. government support helped make the research possible. Mavalvala, in turn, said MIT was “especially honored” to hear Prabhakar discuss leading-edge research and acknowledge the role of universities in strengthening the country’s science and technology sectors.
Prabhakar has extensive experience in both government and the private sector. She has been OSTP director and co-chair of PCAST since October of 2022. She served as director of the Defense Advanced Research Projects Agency (DARPA) from 2012 to 2017 and director of the National Institute of Standards and Technology (NIST) from 1993 to 1997.
She has also held executive positions at Raychem and Interval Research, and spent a decade at the investment firm U.S. Venture Partners. An engineer by training, Prabhakar earned a BS in electrical engineering from Texas Tech University in 1979, an MA in electrical engineering from Caltech in 1980, and a PhD in applied physics from Caltech in 1984.
Among other remarks about medicine, Prabhakar touted the Biden administration’s “Cancer Moonshot” program, which aims to cut the cancer death rate in half over the next 25 years through multiple approaches, from better health care provision and cancer detection to limiting public exposure to carcinogens. We should be striving, Prabhakar said, for “a future in which people take good health for granted and can get on with their lives.”
On AI, she heralded both the promise and concerns about technology, saying, “I think it’s time for active steps to get on a path to where it actually allows people to do more and earn more.”
When it comes to climate change, Prabhakar said, “We all understand that the climate is going to change. But it’s in our hands how severe those changes get. And it’s possible that we can build a better future.” She noted the bipartisan infrastructure bill signed into law in 2021 and the Biden administration’s Inflation Reduction Act as important steps forward in this fight.
“Together those are making the single biggest investment anyone anywhere on the planet has ever made in the clean energy transition,” she said. “I used to feel hopeless about our ability to do that, and it gives me tremendous hope.”
After her talk, Prabhakar was joined onstage for a group discussion with the three co-presidents of the MIT Energy and Climate Club: Laurentiu Anton, a doctoral candidate in electrical engineering and computer science; Rosie Keller, an MBA candidate at the MIT Sloan School of Management; and Thomas Lee, a doctoral candidate in MIT’s Institute for Data, Systems, and Society.
Asked about the seemingly sagging public confidence in science today, Prabhakar offered a few thoughts.
“The first thing I would say is, don’t take it personally,” Prabhakar said, noting that any dip in public regard for science is less severe than the diminished public confidence in other institutions.
Adding some levity, she observed that in polling about which occupations are regarded as being desirable for a marriage partner to have, “scientist” still ranks highly.
“Scientists still do really well on that front, we’ve got that going for us,” she quipped.
More seriously, Prabhakar observed, rather than “preaching” at the public, scientists should recognize that “part of the job for us is to continue to be clear about what we know are the facts, and to present them clearly but humbly, and to be clear that we’re going to continue working to learn more.” At the same time, she continued, scientists can always reinforce that “oh, by the way, facts are helpful things that can actually help you make better choices about how the future turns out. I think that would be better in my view.”
Prabhakar said that her White House work had been guided, in part, by one of the overarching themes that President Biden has often reinforced.
“He thinks about America as a nation that can be described in a single word, and that word is ‘possibilities,’” she said. “And that idea, that is such a big idea, it lights me up. I think of what we do in the world of science and technology and innovation as really part and parcel of creating those possibilities.”
Ultimately, Prabhakar said, at all times and all points in American history, scientists and technologists must continue “to prove once more that when people come together and do this work … we do it in a way that builds opportunity and expands opportunity for everyone in our country. I think this is the great privilege we all have in the work we do, and it’s also our responsibility.”
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