Why You Should Give Avid Titler+ Another Chance: A Comprehensive Update

In this article by Kevin P. McAuliffe for ProVideo Coalition, the author delves into Avid’s latest update to Titler+, addressing its controversial history and new enhancements with the Media Composer 2024.10 update. The piece encourages editors to reconsider their stance on Titler+ and highlights why this tool is now worth exploring.

The story begins with the challenges that led to the development of Titler+. Avid needed a replacement for its legacy Title Tool and Marquee, both of which became obsolete on updated Mac systems. However, the original release of Titler+ was plagued with issues, resulting in widespread dissatisfaction. With the 2024.10 update, Avid has revamped Titler+, promising a smoother, more intuitive experience for editors who rely on Media Composer for their productions.

One of the most significant changes in Titler+ is its shift to a generator-based title system, aligning with tools like Adobe Premiere Pro and DaVinci Resolve. Titles are no longer tied to physical media, meaning that once a title is removed from the timeline, it cannot be recovered. While this approach introduces flexibility, it also requires careful workflow adjustments. Editors are advised to avoid attaching titles directly to timeline media and to use separate edits for greater control.

Titler+ also introduces a host of user-friendly features, including a streamlined interface and enhanced compatibility with Media Composer’s Effect Editor. The new Anchor Point Tool offers greater precision when positioning text, and the dynamic scaling capabilities ensure that even large text remains crisp, thanks to vector-based rendering. These improvements resolve many of the issues from earlier iterations of the tool, such as inconsistent anchor point behaviors and subpar text quality at larger sizes.

Additionally, Titler+ now features a Foreground parameter, which simplifies animation across multiple titles in a frame. This feature allows for cohesive effects like fades or wipes for all elements simultaneously. However, McAuliffe notes that the tool lacks feathering for its crop parameters—a feature many editors would find useful.

Other updates include improved font support, enhanced cross-platform compatibility, and more efficient workflows for creating rolls and crawls. While some editors, including McAuliffe, may prefer tools like After Effects for advanced titling and logo integration, the improvements in Titler+ make it a strong contender for simpler projects directly within Media Composer.

McAuliffe concludes by acknowledging Avid’s initial missteps but emphasizes that Titler+ has now become a reliable tool for modern editors. With the latest updates, Avid has significantly bridged the gap between Titler+ and its competitors, making it a worthwhile addition to any editor’s toolkit.

Read the full article by Kevin P. McAuliffe for ProVideo Coalition HERE

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