Digital marketing still stands as one of the most reliable forms today for businesses. Even today when technology and consumer behaviors continuously evolve, marketers must keep their finger on the pulse and adapt to those changes to their overall strategy. One practice that has seen significant changes is A/B testing, which has been a standard procedure for a long time.
Marketing – illustrative photo. Image credit: Pixabay, free license
This guide will discuss the future of digital marketing beyond A/B testing. You will learn about the procedures that are taking center stage today. Let’s take a look at what they are right now.
Increased emphasis on mobile technology
With mobile technology frequently used today, digital marketers hope to take advantage of this. By adjusting their strategy, they can create marketing messages and ads that are optimized for mobile devices. In addition, they can also use physical marketing materials that can integrate easily with mobile devices (such as QR codes).
Don’t forget, it is important to make sure you include a call to action that will instruct them to scan such codes so they can get access to what you’re offering like promotional offers or anything else of value that you may offer.
Real-time analysis for flexible adjustments
Real-time data analysis is considered one of the biggest advancements in digital marketing technology. You can see what’s going on right now regarding the collection and analysis of data. Marketing campaigns working in real time to see who is responding well to your message.
With the data at your fingertips, you can make quick decisions. This includes adjusting your strategy to make sure you are attracting the right leads who can become interested buyers. Real-time data analysis might also play a role in usurping A/B testing. The latter tends to pose an issue since it will take more time collecting and analyzing data.
On top of that, it will take longer to optimize strategies. Therefore, if you want to be quick and nimble in today’s digital marketing world, real-time analysis just might be the best option.
AI integrations and optimizations
With artificial intelligence (AI) becoming more prominent, we are beginning to see it being implemented in digital marketing. Tools such as Intellimize uses optimization based on AI to help simplify your digital marketing strategy. This includes suggestions of copy that you can write and more.
AI can also be used to optimize campaigns based on factors such as user preferences and behaviors. From there, it can also make data-driven decisions while identifying patterns that can help improve your overall conversion rates and ROI.
Predictive analytics and forecasting
There’s nothing that makes a marketer feel more powerful than predictive analytics. This offers them the ability to use historical data and predictive modeling techniques for easier forecasting of future trends. Using this forecasting data will make it easier to plan different marketing strategies so they can stay ahead of the curve and adjust accordingly.
As the data is recorded, you may notice the changing of the trends. From there, you’ll be able to use them to make future predictions going forward. It also helps to pay attention to the data itself to see if things have exceeded or have fallen short of your predicted targets.
Of course, it never hurts to adjust accordingly should one or the other occur. However, machine learning and AI can also help with these adjustments without you ever having to lift a finger. It can even do some of the heavy lifting when it comes to predicting and forecasting your next marketing campaign.
Final Thoughts
The future of digital marketing is looking brighter than ever. It’s all thanks to the more advanced forms of technology that’s paving the way for newer practices and implementation. While A/B testing is still practiced today, it may be facing an overhaul of its own. You may expect a version of A.