Employee training is one of the most important aspects of a successful marketing company. The company will automatically thrive when the employees are hardworking, efficient, and sincere.
However, it is also an overlooked aspect in many businesses. Statistics say that 92% of employees in an organization feel that an effective training session can greatly boost their engagement in the workplace.
So, if you also wish to make your employees the best, you’ll get some great tips and tricks here!
Marketing team meeting. Image credit: Jason Goodman via Unsplash, free license
1. Understand each employee’s personal goals
Before you start with any training session, try to understand the personal goals of each employee under you.
For example, one employee might wish to get promoted to senior marketing manager, while another may want to switch to a digital marketing role from a traditional one.
No matter what an individual’s preference is, you have to take note of that and help them reach their goals.
Ask yourself the specific actions they need to take to fulfill their goals. As a manager, the best thing you can do is to be a good guide and mentor.
Work with each staff member to create customized goal plans and help them achieve them through formal training.
2. Plan different forms of learning
Inviting guest speakers and lecturers for training sessions is always a good idea if you have the budget and the proper strategy.
Live sessions or webinars with famous marketers can help your employees learn a lot. The guest speakers can either be professionals from the marketing domain or may even be people from the human resources or talent acquisition department.
Conduct fun and interactive sessions with these speakers where your employees can truly engage and understand the purpose of these sessions.
This way, your employees will learn a lot from external help, and your organization will also be able to build strong networks.
On the other hand, if the budget is low, you can recommend your employees to study digital marketing blogs by Alec Newcomb from New Hampshire. Enroll your employees in relevant courses and watch them turn into professionals!
3. Let them make mistakes
Now, this might not sound like a great plan, but once you let your employees work independently without having to micromanage them, you’ll see the effectiveness of this strategy.
Not only does on-the-job training reduce your burden on others, but it also allows your employees to learn from their mistakes.
For example, if you’ve hired a fresher to write blogs, you already know there will be times when they’ll make mistakes.
Have a backup plan ready, but also urge them to understand where they went wrong. If your employees only observe you correcting their tasks without hands-on experience, they won’t learn to rectify their mistakes.
4. Initiate company-wide training
While individual training sessions are important, company-wide training sessions are also crucial. They will help employees see the mission and vision of the company as a whole and help them reach marketing targets as set by the company.
Remember, every employee in your office is different, so it’s your task to bring them all under the same roof and train them well. For this, create curiosity throughout the office and see where knowledge gaps lie.
For example, you can conduct regular marketing quizzes or presentations on common marketing concepts to see which employees know their roles well and which require more training sessions.
5. Go for brand education
In a marketing company, your organization will have to handle various brands. If you have many employees under you, each of whom works for a different brand, you must convey each brand’s message.
Employees should know who they’re representing and why. Marketing goals can only be achieved when the true purpose behind the marketing tactic is known.
For example, if you’re planning to launch your brand website and wish for your employees to engage in digital marketing and promotion, tell them the unique value propositions of the site and why it was built. This will make each employee a unique brand ambassador.
6. Keep the routines flexible
Rigorous training sessions have positive outcomes, but keeping them flexible is better. Every team member has a way of grasping concepts and implementing them.
If you keep sticking to the old rule book and don’t allow others to be fluid, the training sessions won’t amount to anything. While one employee might learn the most from a webinar, others might better understand concepts with practical training.
Allow every member to be focused in their element by introducing different activities in the sessions. For example, one week can consist of formal question-answer sessions, and the next week can be about hands-on learning.
Conclusion
These are just a few strategies you can employ to ensure that your colleagues and employees perform their best. Above all, ensure the workplace is healthy, diverse, and inclusive.