Web analytics tools are a variety of services that collect, process, and store data about what a visitor does on a site after a transition. Installing a special tracking code on the site pages is necessary to transfer data from the site to the web analytics system. Web analytics systems have certain requirements for placing the code on the site.
Complying with these requirements is essential because the data transmitted by this code will be used in the future to make important decisions. If you don’t pay enough attention to setting up the correct data collection, it can lead to one of many errors – data duplication, complete or partial data loss, and others. Of course, these errors will affect future data analysis and make it difficult to make decisions based on them.
A professional website analytics agency can control all indicators by setting up web analytics and making timely adjustments to improve operations efficiency.
What is Web Analytics, and What Tasks It Can Solve
Web analytics is a set of actions that are carried out to obtain the data necessary for decision-making. Some action needs to be taken, and it is important to do it correctly, otherwise the data will be inaccurate or completely inaccurate. It is equally important to draw conclusions from the obtained data and build the correct assumptions and hypotheses.
By themselves, reports with an extensive set of numbers are far from web analytics. Web analytics for online business is primarily the collection, analysis, and interpretation of data about site visitors. Here are some of the questions it can answer:
- Where did the user come from – traffic sources and channels?
- Where did they come from – which pages were they redirected to?
- Who are they – analysis of audience data: gender, age, region, interests?
- What they did on the site – behavioral factors.
- Did they achieve the primary goal of the business – conversion?
And a few other interesting directions of the main reports. Netpeak Agency will help you figure it out.
What are the Benefits of Web Analytics Tools?
Web analytics services are an effective tool for evaluating the quality of traffic, content, and site usability, analyzing your audience, and evaluating the profitability of monetary investments in various sources of attracting traffic to the site. To get started with setting up web analytics, you need to determine your site’s goals. Within the framework of web analytics services, they are expressed in the targeted actions of users on the site.
Why Should You Order a Web Analytics Setup?
Web analytics is a tool that agencies don’t let go of. Netpeak US employees are professionals in this field. They constantly raise their level, pass certifications, set new tasks, and find the right solutions. The web analytics agency will not only set up the reports you need, but also teach you to interpret the data correctly and explain in simple terms how to use the results and conclusions to form various hypotheses for improving growth points.
Netpeak uses the following services and tools for analytical solutions:
- Data storage;
- Data Processing;
- Processing and Orchestration;
- Visualization tools.
The company is interested in the maximum profitability of all future investments in promoting your project on the Internet, and they will conduct the most detailed performance analysis.