In this article from TVTech, Canon U.S.A. Inc. Vice President of Business Planning and Strategy, Hiroto Kato, offers an exclusive preview of what the company is bringing to the 2025 NAB Show. As a leader in broadcast and live production technology, Canon is focused on meeting the growing demand for more captivating, immersive content—especially in sports broadcasting. Kato highlights major technology trends expected at the show, including advances in remote production, the expanding influence of virtual production in live and cinematic workflows, and the rise of professional creators using broadcast-grade gear. He also notes how traditional broadcast tools are blending across industries like cinema, sports, and pro A/V, opening new opportunities for innovation.
Canon’s biggest product announcement for the 2025 NAB Show is a brand-new optical unit designed to elevate live production visuals. This optical unit supports shallow depth of field, delivering cinematic, story-driven shots ideal for sports and event broadcasting. Built to integrate seamlessly with Canon’s existing UHD-DIGISUPER 122 and UHD-DIGISUPER 111 field box lenses, the unit enables high-magnification zoom and precise focus capabilities—even in fast-paced environments like stadiums or concerts. It allows broadcasters to capture stunning visuals without needing to overhaul their current equipment, making it a cost-effective and powerful upgrade.
What sets Canon’s new optical unit apart from other live production solutions on the market is its proven performance in real-world applications. Already tested at major football, baseball, basketball, hockey, and auto racing events, the unit offers unmatched versatility. It maintains consistent color profiles, supports a 2x extender, and allows for easy switching between traditional and enhanced imaging modes. This new solution is tailored for live broadcasters looking to create jaw-dropping visuals while streamlining their production workflows.
Canon’s presence at the 2025 NAB Show reaffirms its commitment to innovation, education, and connection with industry professionals. Kato emphasizes the value of NAB as a platform to engage directly with customers, showcase new technologies, and learn more about the evolving needs of content creators. Attendees can explore Canon’s latest broadcast and cinema solutions at their new booth location, N2103, and experience how Canon continues to lead the way in high-performance video production tools for sports, live events, and professional broadcasting.
Read the full article from TVTech HERE
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