Year: 2025

Jim Bask from Broadfield Distributing was recently invited by Advanced Image Robotics to the Ultimate Fighting Championship (UFC) 309 event to help employ the AIR One Robotic Camera. The Ultimate Fighting Championship (UFC) 309 event showcased not only world-class athleticism but also cutting-edge technological innovation in sports photography. At this event at Madison Square Garden in NY, the UFC Photo Team employed Advanced Image Robotics (AIR) systems flying Sony Alpha 1 cameras with Sony 70-200mm and 12-24mm lenses to capture stunning still photos during the live event. This seamless integration of hardware and software marked a significant evolution in remote photography, enabling real-time content production and delivery. 

The Setup: Precision in Placement  Two AIR One robotic camera systems were mounted strategically on the lighting truss above the iconic Octagon. One system was placed at the center of the truss, offering a direct overhead view of the action, while the second was positioned in a corner, delivering dynamic angles that highlighted the intensity and energy of the fights. These placements allowed the photography team to capture both dramatic and candid moments with unparalleled precision.  When asked about the decision to integrate Sony Alpha 1 cameras with the Advanced Image Robotics remote production systems Josh Hedges, UFC Photo Team said “It’s not often that photographers get to use something new that allows us to push our creativity. When I saw the AIR systems I was excited to be able to follow the action in the Octagon to get more creative.”

Remote Operation and Workflow  The AIR systems were operated remotely from a backstage production area using an intuitive iPad interface. This system offered full control over camera angles, zoom, focus, and exposure, allowing photographers to adapt to the fast-paced action of the fights in real time.  Once the photos were captured, the team processed them instantly through an optimized workflow. The images were edited and uploaded directly to ufc.com moments after key events occurred, such as knockouts, submissions, and walkouts. This real-time capability enabled the UFC to engage fans across the globe with near-instant updates, driving online engagement and enhancing the overall viewing experience.

AUTHOR’S NOTE: I was invited by AIR to view the event live and document the use of their production system. I had an opportunity to play with the AIR App backstage and acted as the photographer for one of the prelim bouts. I am happy to say that the system is so foolproof that one of MY photos was used online despite my lack of professional photography experience.

Challenges and Successes 

Challenges 

1. Installation: Setting up these events is a highly coordinated effort which means every team must complete their work in the time allowed. The AIR systems had to be mounted, connected, tested and configured before the grid is lifted for the Octagon build which means these systems must be quick and easy to install. 

2. Fast Action: Capturing crisp, high-quality stills of rapid movements demanded precise camera control and robust autofocus capabilities.

Successes

3. Image Quality: The Sony A1’s high-resolution sensors delivered crystal-clear images that showcased the intensity of UFC 309. 
4. Efficiency: The AIR system’s remote operation and seamless workflow drastically reduced the time between capturing and publishing images. 
5. Fan Engagement: The immediacy of posting event highlights online enhanced fan interaction, solidifying UFC’s status as a leader in sports media innovation. 

Impact on Sports Photography 

The success of the AIR systems and Sony Alpha 1 cameras at UFC 309 highlights a shift in how professional sports photography can be conducted. By eliminating the need for photographers to be physically present in challenging or restrictive environments, this setup ensures safety, efficiency, and adaptability. 

For the UFC, this breakthrough represents not only a technical advancement but also a strategic edge in digital content delivery. The implementation of these systems opens the door for broader applications in other live events, from concerts to endurance events to large-scale sports tournaments.

Conclusion 

The combination of Advanced Image Robotics remote production system and the Sony Alpha 1 cameras at UFC 309 exemplifies the transformative power of technology in live event coverage. By combining the precision of robotic systems with the artistic potential of high-quality cameras, the UFC has set a new standard for real-time content creation, delivering an experience that fans won’t forget. 

As innovations like these continue to shape the future of sports media, UFC’s commitment to integrating cutting-edge technology ensures it remains at the forefront of fan engagement and storytelling.