Case Study: Advanced Image Robotics Remote Production Bundle Modified for Still Photography at UFC 309

Jim Bask from Broadfield Distributing was recently invited by Advanced Image Robotics to the Ultimate Fighting Championship (UFC) 309 event to help employ the AIR One Robotic Camera. The Ultimate Fighting Championship (UFC) 309 event showcased not only world-class athleticism but also cutting-edge technological innovation in sports photography. At this event at Madison Square Garden in NY, the UFC Photo Team employed Advanced Image Robotics (AIR) systems flying Sony Alpha 1 cameras with Sony 70-200mm and 12-24mm lenses to capture stunning still photos during the live event. This seamless integration of hardware and software marked a significant evolution in remote photography, enabling real-time content production and delivery. 

 

The Setup: Precision in Placement 

Two AIR One robotic camera systems were mounted strategically on the lighting truss above the iconic Octagon. One system was placed at the center of the truss, offering a direct overhead view of the action, while the second was positioned in a corner, delivering dynamic angles that highlighted the intensity and energy of the fights. These placements allowed the photography team to capture both dramatic and candid moments with unparalleled precision. 

When asked about the decision to integrate Sony Alpha 1 cameras with the Advanced Image Robotics remote production systems Josh Hedges, UFC Photo Team said “It’s not often that photographers get to use something new that allows us to push our creativity. When I saw the AIR systems I was excited to be able to follow the action in the Octagon to get more creative.” 

 

Remote Operation and Workflow 

The AIR systems were operated remotely from a backstage production area using an intuitive iPad interface. This system offered full control over camera angles, zoom, focus, and exposure, allowing photographers to adapt to the fast-paced action of the fights in real time. 

Once the photos were captured, the team processed them instantly through an optimized workflow. The images were edited and uploaded directly to ufc.com moments after key events occurred, such as knockouts, submissions, and walkouts. This real-time capability enabled the UFC to engage fans across the globe with near-instant updates, driving online engagement and enhancing the overall viewing experience.

 AUTHOR’S NOTE: I was invited by AIR to view the event live and document the use of their production system. I had an opportunity to play with the AIR App backstage and acted as the photographer for one of the prelim bouts. I am happy to say that the system is so foolproof that one of MY photos was used online despite my lack of professional photography experience. 

Challenges and Successes 

Challenges 

  1. Installation: Setting up these events is a highly coordinated effort which means every team must complete their work in the time allowed. The AIR systems had to be mounted, connected, tested and configured before the grid is lifted for the Octagon build which means these systems must be quick and easy to install. 
  1. Fast Action: Capturing crisp, high-quality stills of rapid movements demanded precise camera control and robust autofocus capabilities.

Successes

  1. Image Quality: The Sony A1’s high-resolution sensors delivered crystal-clear images that showcased the intensity of UFC 309. 
  2. Efficiency: The AIR system’s remote operation and seamless workflow drastically reduced the time between capturing and publishing images. 
  3. Fan Engagement: The immediacy of posting event highlights online enhanced fan interaction, solidifying UFC’s status as a leader in sports media innovation. 

Impact on Sports Photography 

The success of the AIR systems and Sony Alpha 1 cameras at UFC 309 highlights a shift in how professional sports photography can be conducted. By eliminating the need for photographers to be physically present in challenging or restrictive environments, this setup ensures safety, efficiency, and adaptability. 

For the UFC, this breakthrough represents not only a technical advancement but also a strategic edge in digital content delivery. The implementation of these systems opens the door for broader applications in other live events, from concerts to endurance events to large-scale sports tournaments.

Conclusion 

The combination of Advanced Image Robotics remote production system and the Sony Alpha 1 cameras at UFC 309 exemplifies the transformative power of technology in live event coverage. By combining the precision of robotic systems with the artistic potential of high-quality cameras, the UFC has set a new standard for real-time content creation, delivering an experience that fans won’t forget. 

As innovations like these continue to shape the future of sports media, UFC’s commitment to integrating cutting-edge technology ensures it remains at the forefront of fan engagement and storytelling. 

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How AI Changed My Web Development Workflow – Speckyboy

We’re still in the early days of artificial intelligence’s (AI) introduction into web development. The technology initially seemed like a gimmick (or a death sentence, depending on your point of view).

I have wrestled with what AI means for our industry during this time. There’s potential to make our jobs easier. However, there are also questions about where these large language models (LLM) get their data and how accurate they are. Not to mention the eerie feeling of replacing humans.

Is the glass half empty or half full? Perhaps we won’t know for a few more years. New tools and technical evolutions are sure to come.

One thing I can say is that AI has changed my workflow. And it’s about more than saving time. Tools like ChatGPT and GitHub’s Copilot have also changed how I approach development projects.

Here’s a look at how AI has impacted me so far. I hope you see a thing or two that resonates.

A Solution to Coding Challenges

I’ll admit it: I’m not the world’s best coder. My experience with PHP and JavaScript is riddled with fits and starts. I tend to make some progress – only to run into a debugging nightmare. It’s those little things that get in the way, you know?

AI tools have, for better or worse, saved me from scouring Google for solutions. I can paste the offending code snippet into ChatGPT, and it will explain where I went wrong. It will even provide a corrected version.

Issues such as syntax errors aren’t easy to spot with the naked eye. Code editors can point them out but don’t often provide easy-to-understand suggestions. AI acts like an extremely patient friend who holds your hand during these tough times.

I feel guilty for contributing to the decline of traffic to Stack Overflow and similar communities. On the other hand, finding quick answers has lowered my stress levels.

This feature is invaluable for freelancers who work solo. It’s like having a colleague on hand, 24/7. And even when the answers aren’t 100% accurate, they usually lead you in the right direction.

Tools like GitHub Copilot are adept at troubleshooting code.

A More Holistic Approach to Development

Time is always of the essence when doing custom development work. Budgets are limited, and deadlines are short. Sometimes, this leads to a result that isn’t as good as it could be.

There’s also a tie-in with limited coding skills. It’s hard to build a top-notch feature when you spend most of your time debugging. I find myself rushing to get things done rather than polishing them.

AI has made a huge impact in this area. Its ability to quickly write code and solve problems allows me to approach projects differently. I can take a holistic view that encompasses how things should look and work.

The experience has been freeing. My focus has changed to implementing and then improving my code. There’s room to add details that make for a better user experience. I also have more time for quality control.

If anything, AI has brought some clarity to my usually-scattered mind. Working step-by-step through a project is easier than ever.

AI can increase efficiency, allowing you more time to improve your development projects.

A Newfound Confidence in What’s Possible

Custom development has always scared me. I often doubted something was possible until I made it work. Funny as it sounds, having AI’s help at my disposal has improved my confidence. I no longer cringe as much when a client asks for something I haven’t done before.

That doesn’t mean the build process will be worry-free. There will still be bumps in the road and unexpected challenges. However, combining AI with my existing knowledge empowers me to determine the best way forward.

I think this is another side effect of working solo. Each task feels like climbing a mountain when doing it alone. Having access to the right resources helps to ease the burden.

To be clear, I don’t equate AI with a human developer. People are much better at things like planning and critical thinking.

Machines can’t yet compete in that realm. They provide an extra depth of knowledge and boost productivity, though. That makes a big difference when you’re used to doing it all yourself.

It makes me feel like I can take on projects I might have turned down before.

ChatGPT serves as an interactive code reference.

AI Provides a Helping Hand When I Need It

Believe it or not, I don’t use AI every day. Most of my web design and development work originates from my imperfect brain. As does 100% of my writing. I’m happy to keep it that way.

However, I have experienced numerous occasions where an extra bit of help is appreciated. That led to a lot of frustration in the past. Having neither the time nor money to hire an expert for small tasks caused a lot of headaches.

That’s where AI has been most useful. Writing a WordPress function or manipulating the DOM with JavaScript can be accomplished with minimal effort. They’re no longer sticking points that hold me back.

In the end, that’s what tools are supposed to do. We use them to do more in less time. The tools may change, but the concept remains the same. Maybe AI is just the latest in a long line of them.

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