Complex, unfamiliar sentences make the brain’s language network work harder

Complex, unfamiliar sentences make the brain’s language network work harder

With help from an artificial language network, MIT neuroscientists have discovered what kind of sentences are most likely to fire up the brain’s key language processing centers.

The new study reveals that sentences that are more complex, either because of unusual grammar or unexpected meaning, generate stronger responses in these language processing centers. Sentences that are very straightforward barely engage these regions, and nonsensical sequences of words don’t do much for them either.

For example, the researchers found this brain network was most active when reading unusual sentences such as “Buy sell signals remains a particular,” taken from a publicly available language dataset called C4. However, it went quiet when reading something very straightforward, such as “We were sitting on the couch.”

“The input has to be language-like enough to engage the system,” says Evelina Fedorenko, Associate Professor of Neuroscience at MIT and a member of MIT’s McGovern Institute for Brain Research. “And then within that space, if things are really easy to process, then you don’t have much of a response. But if things get difficult, or surprising, if there’s an unusual construction or an unusual set of words that you’re maybe not very familiar with, then the network has to work harder.”

Fedorenko is the senior author of the study, which appears today in Nature Human Behavior. MIT graduate student Greta Tuckute is the lead author of the paper.

Processing language

In this study, the researchers focused on language-processing regions found in the left hemisphere of the brain, which includes Broca’s area as well as other parts of the left frontal and temporal lobes of the brain.

“This language network is highly selective to language, but it’s been harder to actually figure out what is going on in these language regions,” Tuckute says. “We wanted to discover what kinds of sentences, what kinds of linguistic input, drive the left hemisphere language network.”

The researchers began by compiling a set of 1,000 sentences taken from a wide variety of sources — fiction, transcriptions of spoken words, web text, and scientific articles, among many others.

Five human participants read each of the sentences while the researchers measured their language network activity using functional magnetic resonance imaging (fMRI). The researchers then fed those same 1,000 sentences into a large language model — a model similar to ChatGPT, which learns to generate and understand language from predicting the next word in huge amounts of text — and measured the activation patterns of the model in response to each sentence.

Once they had all of those data, the researchers trained a mapping model, known as an “encoding model,” which relates the activation patterns seen in the human brain with those observed in the artificial language model. Once trained, the model could predict how the human language network would respond to any new sentence based on how the artificial language network responded to these 1,000 sentences.

The researchers then used the encoding model to identify 500 new sentences that would generate maximal activity in the human brain (the “drive” sentences), as well as sentences that would elicit minimal activity in the brain’s language network (the “suppress” sentences).

In a group of three new human participants, the researchers found these new sentences did indeed drive and suppress brain activity as predicted.

“This ‘closed-loop’ modulation of brain activity during language processing is novel,” Tuckute says. “Our study shows that the model we’re using (that maps between language-model activations and brain responses) is accurate enough to do this. This is the first demonstration of this approach in brain areas implicated in higher-level cognition, such as the language network.”

Linguistic complexity

To figure out what made certain sentences drive activity more than others, the researchers analyzed the sentences based on 11 different linguistic properties, including grammaticality, plausibility, emotional valence (positive or negative), and how easy it is to visualize the sentence content.

For each of those properties, the researchers asked participants from crowd-sourcing platforms to rate the sentences. They also used a computational technique to quantify each sentence’s “surprisal,” or how uncommon it is compared to other sentences.

This analysis revealed that sentences with higher surprisal generate higher responses in the brain. This is consistent with previous studies showing people have more difficulty processing sentences with higher surprisal, the researchers say.

Another linguistic property that correlated with the language network’s responses was linguistic complexity, which is measured by how much a sentence adheres to the rules of English grammar and how plausible it is, meaning how much sense the content makes, apart from the grammar.

Sentences at either end of the spectrum — either extremely simple, or so complex that they make no sense at all — evoked very little activation in the language network. The largest responses came from sentences that make some sense but require work to figure them out, such as “Jiffy Lube of — of therapies, yes,” which came from the Corpus of Contemporary American English dataset.

“We found that the sentences that elicit the highest brain response have a weird grammatical thing and/or a weird meaning,” Fedorenko says. “There’s something slightly unusual about these sentences.”

The researchers now plan to see if they can extend these findings in speakers of languages other than English. They also hope to explore what type of stimuli may activate language processing regions in the brain’s right hemisphere.

The research was funded by an Amazon Fellowship from the Science Hub, an International Doctoral Fellowship from the American Association of University Women, the MIT-IBM Watson AI Lab, the National Institutes of Health, the McGovern Institute, the Simons Center for the Social Brain, and MIT’s Department of Brain and Cognitive Sciences.

Building technology that empowers city residents

Building technology that empowers city residents

Kwesi Afrifa came to MIT from his hometown of Accra, Ghana, in 2020 to pursue an interdisciplinary major in urban planning and computer science. Growing up amid the many moving parts of a large, densely populated city, he had often observed aspects of urban life that could be made more efficient. He decided to apply his interest in computing and coding to address these problems by creating software tools for city planners.

Now a senior, Afrifa works at the City Form Lab led by Andres Sevstuk, collaborating on an open-source, Python-based tool that allows researchers and policymakers to analyze pedestrians’ behaviors. The package, which launches next month, will make it more feasible for researchers and city planners to investigate how changes to a city’s structural characteristics impact walkability and the pedestrian experience.

During his first two years at MIT, Afrifa worked in the Civic Data Design Lab led by Associate Professor Sarah Williams, where he helped build sensing tools and created an online portal for people living in Kibera, Nairobi, to access the internet and participate in survey research.

After graduation, he will go on to work as a software engineer at a startup in New York. After several years, he hopes to start his own company, building urban data tools for integration into mapping and location-based software applications.

“I see it as my duty to make city systems more efficient, deepen the connection between residents and their communities, and make existing in them better for everyone, including groups which have often been marginalized,” he says.

“Cities are special places”

Afrifa believes that in urban settings, technology has a unique power to both accelerate development and empower citizens.

He witnessed such unifying power in high school, when he created the website ghanabills.com, which aggregated bills of parliament in Ghana, providing easy access to this information as well as a place for people to engage in discussion on the bills. He describes the effect of this technology as a “democratizing force.”

Afrifa also explored the connection between cities and community as an executive member of Code for Good, a program that connects MIT students interested in software with nonprofits throughout the Boston area. He served as a mentor for students and worked on finding nonprofits to match them up with.

Language and visibility

Sharing African languages and cultures is also important to Afrifa. In his first two years at MIT, he and other African students across the country started the Mandla app, which he describes as a Duolingo for African languages. It had gamified lessons, voice translations, and other interactive features for learning. “We wanted to solve the problem of language revitalization and bring African languages to the broader diaspora,” he says. At its peak a year ago, the app had 50,000 daily active users.

Although the Mandla App was discontinued due to lack of funding, Afrifa has found other ways to promote African culture at MIT. He is currently collaborating with architecture graduate students TJ Bayowa and Courage Kpodo on a “A Tale of Two Coasts,” an upcoming short film and multimedia installation that delves into the intricate connections between perceptions of African art and identity spanning two coasts of the Atlantic Ocean. This ongoing collaboration, which Afrifa says is still taking shape, is something he hopes to expand beyond MIT.

Discovering arts

As a child, Afrifa enjoyed writing poetry. Growing up with parents who loved literature, Afrifa was encouraged to become involved with the theater and art scene of Accra. He didn’t expect to continue this interest at MIT, but then he discovered the Black Theater Guild (BTG).

The theater group had been active at MIT from the 1990s to around 2005. It was revived by Afrifa in his sophomore year when Professor Jay Scheib, head of Music and Theater Arts at MIT, encouraged him to write, direct, and produce more of his work after his final project for 21M.710 (Script Analysis), a dramaturgy class taught by Scheib.

Since then, the BTG has held two productions in the past two years: “Nkrumah’s Last Day,” in spring 2022, and “Shooting the Sheriff,” in spring 2023, both of which were written and directed by Afrifa. “It’s been very rewarding to conceptualize ideas, write stories and have this amazing community of people come together and produce it,” he says.

When asked if he will continue to pursue theater post-grad, Afrifa says: “That’s 100 percent the goal.”

Artistic Devotion – A Journey Through Horror And Success With Red Candle Games

Scaring players has helped put the small team at Red Candle Games on the map. Its first two titles, Detention and Devotion, impressed and terrified fans with frighteningly strong horror chops, but the team is leaving that behind to tackle something completely different in Nine Sols. This side-scrolling action platformer blends sci-fi with Chinese mythology and is Red Candle’s most ambitious project yet. This significant step forward affords an opportunity to look back on the studio’s young history, so we spoke with co-founder Vincent Yang to learn about how a small band of gamers in Taiwan formed one of the industry’s most promising – and, at one time, controversial – indie studios.

Red Candle Games began in 2014 when designer Coffee Yao was developing a prototype for Detention. The side-scrolling horror game features two students exploring a haunted high school in 1960s Taiwan, incorporating local cultural references rarely seen in games. These elements drew the attention of Henry and Light Wang during an indie developer meetup in Taipei. According to Yang, Detention impressed the Wangs enough for them to join the project. As the game grew in scope, the three recruited help from mutual friends – Doy Chiang, Hans Chen, and Yang himself – bumping the yet-to-be-named team to six members by late 2015. After working remotely on Detention for a period, the group decided a physical office was necessary, which led to the official formation of Red Candle Games.

Detention was released on Steam in January 2017 and was well-received by critics and players. The game has since been ported to multiple platforms and even adapted into a live-action film in 2019 (it premiered in the U.S. in 2021). Additionally, Netflix and Taiwan’s Public Television Service released a Detention TV show in 2020 – though with a different story from the movie.

Artistic Devotion – A Journey Through Horror And Success With Red Candle Games

Devotion

Red Candle followed this success with Devotion, an atmospheric first-person horror game set within a haunted apartment. Moving from 2D to 3D development is a big design shift, but Yang believes regularly changing gears like this is necessary to maintain fan interest.

“Because in this ever-changing and competitive gaming market, we often find it difficult to impress the players by applying the same techniques repeatedly, which pushes us to keep delivering new and innovative ideas,” Yang says. “This, in turn, changes the way we make games.”

After over two years of work, Devotion arrived on Steam in February 2019 to heaps of praise from the lucky players who managed to get their hands on it. But only two days after its launch, the game riled up controversy among Chinese players thanks to a piece of in-game art mocking China’s president, Xi Jinping, by calling him Winnie the Pooh, referencing an internet meme that unfavorably compares the leader’s appearance to the character. China and Taiwan have a tense relationship, so the resulting backlash from the country’s players and the government was severe enough to force Red Candle to pull Devotion from sale. The game’s Chinese publisher even lost its business license.

Red Candle Games’ founders, (left to right): Doy Chiang, Hans Chen, Coffee Yao, Vincent Yang, Henry Wang, and Light Wang

To the dismay of horror enthusiasts, Devotion remained delisted for over two years. Inklings of hope would occasionally arise, such as PC storefront GOG announcing plans to re-sell the game before it immediately back-peddled due to vaguely defined player complaints. Fortunately, Red Candle finally began re-selling Devotion directly through its website in March 2021, bringing its tumultuous journey to an end. Red Candle could move forward. “As a team, we felt relieved, as if a heavy weight was lifted from our shoulders,” says Yang.

Moving forward meant stepping away from horror to do something different. Enter Nine Sols, which Red Candle started working on a few months before Devotion’s original launch. Yang says the game originates from a concept he envisioned years prior based on the story of Hou Yi. In Chinese mythology, Hou Yi is a legendary archer who used his bow to rescue the country from plagues and saved the moon during an eclipse, among other supernatural feats. Yang proposed reworking this story into a science fiction tale, an idea that intrigued his teammates.

Nine Sols unfolds in the realm of New Kunlun, a sanctuary for humans created by nine god-like rulers. However, the population is unaware of New Kunlun’s sinister true purpose. That changes when a child awakens Yi, a cat-like hero that history has forgotten. Yi embarks on a quest to slay the nine rulers and free New Kunlun. The adventure sports a manga-inspired hand-drawn art direction blending cyberpunk/sci-fi with Chinese fantasy and Taoism. Gameplaywise, Nine Sols is a fast-paced 2D Metroidvania with Souls-like combat, as players hack apart enemies using Yi’s sword and parry attacks in a manner directly influenced by Sekiro: Shadows Die Twice.

The project is a gamble, as the team leaves its comfort zone to make its first action platformer. Yang says with its art assets, gameplay mechanics, levels, animations, and 12-15 hour length, Nine Sols is the studio’s biggest title yet. But the team needed to do something different to avoid feeling burned out on horror while also taking advantage of the flexibility its team size affords.

Red Candle Games’ upcoming Nine Sols pays homage to the Chinese myth of Hou Yi, and features a manga-inspired art style

“Being an indie developer, in a way, makes us more versatile and gives us more room to be creative, meaning we have the privilege to experiment on different topics and gameplay,” Yang says. “It’s then reasonable that we want to leverage that versatility and explore other possibilities wherever we have the chance.”

Nine Sols is Red Candle’s first action game, but it’s leveraging its narrative chops to craft what Yang hopes will be a compelling story filled with rich lore to create what he describes as “a new kind of action platformer” – one with equal emphasis on engaging gameplay and storytelling.

Detention

Nine Sols also marks the team’s most serious attempt at penetrating the Western market. Detention and Devotion, despite their success, still appeal to relatively niche audiences. On the other hand, Nine Sols combines two very popular subgenres, and Yang hopes that results in the game making the biggest splash possible overseas and putting the studio on more people’s radars.

Nine Sols is currently slated to launch in Q1 2024, but curious players can play a free Steam demo. Depending on its success, the title could be a launch pad for other experiences that don’t focus exclusively on frightening players.

“If given the opportunity, I think we’d love to explore other genres in the future,” says Yang. “Deep down, we are simply a group of game creators who love all kinds of games. So as long as we ensure the product we produce will have guaranteed quality and doesn’t disappoint our current and future supporters, I find no reasons for us to be locked into the horror genre.”

As for Red Candle’s future, Yang believes maintaining its small size has its benefits. Since Devotion’s launch, only three new employees have joined, while one has left, meaning the studio has grown from 11 to 13 full-time staff members. While he’s happy with the advantages of running a small team – smoother communication and more room to experiment – he’s not opposed to expanding the studio’s size if needed. “I envision us as a resilient team that can embrace and adapts to any possible changes regardless of our size,” Yang says.

Nine Sols is the biggest test yet for the studio, eschewing almost everything that brought it success in an attempt to broaden its appeal by tackling a competitive genre. But Red Candle Games has proven its ability, resiliency, and versatility over its relatively young existence. We’re excited to see how it continues to delight – or terrify – its fans going forward.


This article originally appeared in Issue 356 of Game Informer

Ubisoft Corrects Star Wars Outlaws Releasing In Late 2024 Back To General 2024

Ubisoft Corrects Star Wars Outlaws Releasing In Late 2024 Back To General 2024

Update: Earlier today, a Disney Parks blog pointed to Star Wars Outlaws releasing in late 2024, but the term “late” has now been removed from the post so that is now reads just 2024. Ubisoft also confirmed to Kotaku that, “the timing was incorrect and has since been amended.” So, Star Wars Outlaws’ release window has moved from late 2024 back to some general time this year.

Original story:

Star Wars Outlaws, Ubisoft’s upcoming open-world Star Wars game, has enjoyed a vague 2024 release window since it was revealed at an Xbox Showcase last year. However, a recent post on Disney’s official park blog has given the game a more specific window. According to the blog, Star Wars Outlaws is releasing late 2024. The blog post, which is a collection of 24 exciting Disney-things happening in 2024 reads, “And for Star Wars fans – Star Wars Outlaws, the open-world Star Wars game is set to release late this year.”

Star Wars Outlaws follows an original Star Wars character named Kay Vess and seeks to explore a character archetype of the Star Wars universe we haven’t spent much time with in video games: the Han Solo-inspired scoundrel. In the game, Vess (who has no Jedi abilities as far as we know) must survive by her wits and her ability to talk (or blast) her way through difficult situations.

For more on Star Wars Outlaws, you can read our interview with the game’s narrative director, Navid Khavari, where we covered topics like whether or not the game will have an overlap with Shadows of the Empire and if the team has been communicating with Respawn regarding its Jedi series of games. The game is planned for release on PlayStation 5, Xbox Series X/S, and PC.

Pioneering ASD Diagnosis Through AI and Retinal Imaging

In the realm of healthcare, particularly in the diagnosis of Autism Spectrum Disorder (ASD), a groundbreaking study has emerged. Traditionally, diagnosing ASD has been a domain reliant on the expertise of specialized professionals, a process that is often exhaustive and not universally accessible. This has led…

10 cloud security essentials, 2024 – CyberTalk

10 cloud security essentials, 2024 – CyberTalk

EXECUTIVE SUMMARY:

An increasing number of enterprises are transitioning from on-premises to cloud-hosted applications, data and services, ultimately supporting remote employees, offices and third-parties operating around the world, on a variety of devices.

The cloud offers significant benefits to organizations; scalability, agility, reduced physical infrastructure, fewer operational expenses, and 24/7 data accessibility. However, research shows that only 4% of organizations retain adequate security for 100% of their cloud-based assets.

In 2023, over 80% of breaches involved data stored in the cloud. In 2024, trends are liable to remain stagnant, unless organizations take action.

Enhance your cloud security posture. Get advisory, planning and development ideas below – no matter where you are in your cloud security journey.

10 cloud security essentials for 2024

Have one of these already? Skip the section and move on to the next item.

1. Cloud-native security solutions. Unlike traditional security tools, cloud-native security solutions were built with the cloud in-mind. They’re designed to mitigate the specific risks associated with cloud-based infrastructure and services.

They work seamlessly in virtualized and dynamic cloud environments, leveraging cloud-native features and APIs to provide the most effective protection.

Tools like Check Point’s Cloud Native Security Platform (CloudGuard) ensure that your security keeps pace with all cloud related challenges, offering features such as auto-provisioning, along with auto-scaling and automatic policy updates.

Cloud native security for all assets and workloads provides crucial visibility, and a unified multi-layered approach.

2. Does your organization maintain a ton of tools? Reduce operational complexity with Security Orchestration, Automation and Response technology (SOAR). SOAR facilitates the coordination, automation and execution of a variety of tasks across divergent people and systems – all within a unified platform.

SOAR eliminates patchworks of siloed systems, meaning that organizations can bypass distractions and get to the business of responding to the most pressing threats.

SOAR also allows for streamlined policy management and automated alert management, enabling Security Operations Center analysts take on higher-order tasks. When it comes to continuously driving improvements, SOAR is an SOC manager’s secret weapon.

3. Zero trust policies. When using a zero trust framework, every request is logged and all traffic is assessed. Access to resources is restricted, reducing the potential for unauthorized users or breaches, and a transparent audit trail is always available.

“I expect adherence to Zero Trust principles to become the norm for all security vendors and application architecture patterns deployed in cloud through 2024 and into 2025,” says Check Point cloud security specialist, Jason Normanton.

4. A Cloud Access Security Broker (CASB) implements zero trust access control and policy enforcement for cloud environments. Traffic to the cloud flows through the CASB solution, enabling it to enforce corporate security policies.

A CASB helps improve cloud visibility by offering insight into how users and applications access and utilize a given organization’s cloud-based applications. It can also provide insight into shadow IT, where the use of unapproved SaaS apps could lead to data leaks or other security threats.

A CASB can assist with data loss prevention (DLP), controlling access to and securing an organization’s cloud-based assets. Further, it offers advanced threat prevention (including the ability to identify and block the distribution of malware through cloud-based infrastructure) along with compliance advantages.

5. Secure Access Service Edge (SASE). With a distributed workforce and distributed applications, the traditional method of backhauling traffic to a centralized location for security scrubbing isn’t efficient.

SASE addresses the need for a centralized, cloud-delivered and software-defined security architecture; one that’s suited for highly distributed applications and users.

Critical components of SASE that are designed to protect your organization include Zero-Trust Network Access (ZTNA), SD-WAN, Security Service Edge (SSE) and Firewall-as-a-Service (FWaaS).

All traffic is routed to a point of presence for security inspection and is then optimally routed to its destination. In other words, SASE reduces complexity, improves performance, and advances security.

6. AI and ML powered threat detection and response. AI and ML algorithms excel when it comes to processing and analyzing vast quantities of data at speed and scale. In relation to cloud security, AI and ML enhance threat detection by identifying patterns and anomalies that are indicative of potential security risks.

Because these tools can discern subtle deviations from typical behavior, they enable early detection of emerging threats and keep organizations safer than traditional tools alone.

7. Big data threat intelligence. Leverage threat intelligence tools that aggregate and analyze millions of Indicators of Compromise (IoCs) everyday. When a threat is identified, protections/blocking capabilities can be deployed in under two seconds, with select tools.

8. Multi-factor authentication and credential rotation. To thwart threats in cloud environments, these simple and mainstream security measures are a must.

In the event that a password has been breached or stolen, multi-factor authentication can prevent unauthorized logins to cloud-based platforms, while routine credential rotations can reduce the window of opportunity for credential thieves.

Automated credential rotation processes can be integrated into security protocols, ensuring a seamless and timely rotation without undue operational disruption.

9. XDR. This trending solution type provides unified and integrated data visibility and analytics across an organization’s entire network – including the cloud. This enables security analysts to obtain context around incidents without having to learn and operate a variety of different platforms.

XDR is intended to provide a security team with full visibility into all endpoints and network infrastructure, allowing for unified remediation, improved understanding of attacks, and unified threat hunting.

10. CWPP. A Cloud Workload Protection Platform (CWPP) solution discovers workloads that exist within an organization’s cloud-based deployments and on-prem infrastructure. Once the workloads have been discovered, the solution provides a vulnerability scan.

Based on the results of the scan, CWPP solutions often provide options for mitigation. Fixes for identified issues include implementing allowlists, integrity protection and similar solutions.

In addition to addressing the security issues identified in the assessment, the CWPP can also provide protection against common security threats to cloud and on-premises workloads. These include runtime protection, malware detection and remediation and network segmentation.

A CWPP offers a number of benefits to organizations; from increased agility, to better security, to a reduction in data compliance violations.

Related resources

Culturally informed design: Unearthing ingenuity where it always was

Culturally informed design: Unearthing ingenuity where it always was

Pedro Reynolds-Cuéllar, an MIT PhD student in both media arts and sciences and art, culture, and technology (ACT), explores how technology and culture intersect in spaces often overlooked by mainstream society, stretching beyond the usual scope of design research.

A former lecturer and researcher at MIT D-Lab with experience in robotics, Reynolds-Cuéllar is an ACT Future Heritage Lab affiliate, a member of the Space Enabled Group within the MIT Media Lab, and a MAD Fellow who hails from rural Colombia, where resourcefulness isn’t a skill but a way of life. “I grew up seeing impressive ingenuity in solving a lot of problems, building contraptions, tools, and infrastructure … all sorts of things. Investigating this ingenuity has been the question driving my entire PhD,” he reflects.

Emphasizing the importance of cultural elements in how people collaborate, his work encourages a more localized, culturally informed perspective on technology design. “I am interested in investigating how technology takes place in geographies and spaces that are outside of mainstream society, mostly rural places,” he says.

At the heart of South America, Colombia is home to over 80 distinct groups of Indigenous tribes known to exist, each carrying unique customs, beliefs, and practices. This contributes to Colombia’s cultural mosaic and linguistic diversity, with more than 68 spoken languages. This meant plenty of opportunities for Reynolds-Cuéllar to engage with communities without trying to reshape or “fix” them, but rather to amplify their intrinsic strengths and amplify their voices.

“My colleagues and I developed a digital platform meticulously documenting collaborative processes when designing technology. This platform, called Retos, captures the invaluable social capital that blooms from these interactions,” Reynolds-Cuéllar explains. Born from a need to foster cross-pollination, the platform serves as a bridge between universities, companies, and rural Colombian organizations, enhancing their existing initiatives and facilitating processes such as funding applications. It received an award from MIT Solve and the 2022 MIT Prize for Open Data from MIT Libraries. 

MIT MAD 2023 Design Fellow Pedro Reynolds-Cuéllar
Video: MIT Morningside Academy of Design

Designing with culture in mind

Reynolds-Cuéllar’s approach isn’t formulaic. “Culture is pivotal in shaping collaboration dynamics,” he emphasizes. “Reading about collaboration can make it seem like something universal, but I don’t think it works that way. This means common research methods are not always effective. You must ‘tune in,’ and build upon existing methods in the local fabric.” This understanding fuels Reynolds-Cuéllar’s work, allowing him to sculpt each project to resonate with a community’s distinct cultural context. At the heart of his doctoral research, he integrates Indigenous knowledge and what he calls “ancestral technology into design practices — a form of world-making (design) that primarily supports cultural cohesion, rooted in bounded geography and with a history that lives through collective memory. “I’m prompting designers, who may lack direct access to Indigenous scholarship, to recalibrate their design approaches,” Reynolds-Cuéllar articulates.

This appeal to look into multiple perspectives and methodologies broadens the horizons of conventional design thinking. Beyond designing things for a specific function or solution, Reynolds-Cuéllar looks at practices that also help maintain the cultural fabric of a place. He gives the example of weaving looms, which are not only the result of ingenious design, but also allow Indigenous communities to build artifacts with great cultural meaning and economic benefit: “When I work on the loom … I feel differently. I have access to a different state of mind and can easily get into a flow. I am building things where I can tell the story of my life within my culture. I’m making something that is meaningful for people around me, and I’m not doing it alone, we’re doing it all together,” adds Reynolds-Cuéllar.

Among his ventures, Reynolds-Cuéllar’s work with coffee farmers stands out. His projects in collaboration with these communities are all about empowering coffee farmers to refine their processes and gain agency over their livelihood and economic undertakings.

“The coffee industry in Colombia is intricate, with various layers influencing farmers’ lives, from bioengineered seeds to chemical fertilizers, and centralized roasting operations. It’s political and even philosophical,” Reynolds-Cuéllar states. Coffee farmers could sell the raw beans for a low price to the powerful Federación Nacional de Cafeteros (the National Federation of Coffee Growers of Colombia), but there are other alternatives to foster agency and self-determination. “We collaborate with coffee growing collectives, helping them to achieve consistency in roasting procedures, improve equipment designs, and set up packaging infrastructure,” which means farmers can produce higher-value specialty coffee which they can choose to sell directly to consumers. Reynolds-Cuéllar’s work creates ripple effects, bolstering autonomy and local economies.

Too many questions

Throughout his research, Reynolds-Cuéllar describes a turning point in meeting an Indigenous cultural and social leader: “We were collaborating with a group of fishermen on Colombia’s Atlantic coast, within an Indigenous community. Our initial curriculum mirrored conventional design methods. Yet, the leader’s insight shifted my perspective profoundly. It was the first time my methods were being challenged.” The encounter prompted Reynolds-Cuéllar to scrutinize his methodology: “This leader told me: ‘You guys ask a lot of questions.’ I started explaining the benefit of questions, and methods in the usual design jargon. He replied: ‘I still think you ask too many questions. We ask the most important questions, and then we spend a lot of time reflecting on them,” remembers Reynolds-Cuéllar. This shift underscored the realization that there is no such thing as universal design, and that standardized methodologies don’t universally translate. They sometimes inadvertently strip away cultural nuances, where they could instead cultivate their dynamic expression.

For Reynolds-Cuéllar, his participation in MAD’s design fellowship has been instrumental. The fellowship not only provided essential funding but also offered a sense of community. “The fellowship facilitated meaningful conversations, especially talks like Dori Tunstall’s on ‘Decolonizing Design,’” Reynolds-Cuéllar reflects. The financial support also translated into practical aid, allowing him to advance his projects, including compensating field researchers in Colombia.

Beyond academic pursuits, Reynolds-Cuéllar envisions writing a book titled “The Atlas of Ancestral Technology of Colombia.” More than mere documentation, this large atlas format would be a compendium of the myriad stories Reynolds-Cuéllar has unearthed, with illustrating images crafted in Colombia — visual representations from each culture, descriptions, and local stories about these artifacts. “I want a book that could counter some of the predominant narratives on design,” asserts Reynolds-Cuéllar. Through his work, Reynolds-Cuéllar already started to craft a blueprint for approaching design with cultural significance and intention, laying the foundation for a more inclusive and purposeful approach to technology and innovation.

The Grumpy Designer’s Guide to 2024

Are you curious about the future? Do you wonder how artificial intelligence (AI) will impact web design? Or if you’ll ever get that elusive Bluesky invite? You’ve come to the right place, my friends.

It’s time for my annual look at the year ahead. This satirical report is chock-full of useless facts and mindless predictions. That makes it just as good as any year-ahead article on the internet.

How do I do it? Like most internet companies, I use a proprietary algorithm. I prefer to keep it a secret. But it involves looking at the past and employing an overactive imagination. It can be yours for a small fee, by the way.

So, what does 2024 have in store for us? Here are some things that absolutely will (or probably won’t) happen.



WordPress.com to Offer Tweet Rebuttals

2023 was an eventful year for WordPress – and not all of it was positive. Then again, a little #WPDrama is a fine spectator sport.

The divide between co-founder Matt Mullenweg’s commercial venture (Automattic) and the open-source project once again raised some eyebrows. The (supposed) problem? Automattic’s WordPress.com replicated plugin listings from the WordPress.org repository on its site.

Plugin developers expressed concern that the commercial site’s listings showed up first in search results. Mullenweg was personally called out regarding the issue. The criticism was harsh and accusatory.

He responded aggressively – even banning a member of the open-source project’s marketing team on Twitter/X.

Right or wrong, these events got the WordPress community talking. The level of discourse was palpable.

It also got my predictive senses tingling. There must be a way to capitalize on this phenomenon – right?

Mullenweg responded to many critics – but certainly not all. Were you left out? Don’t worry! You’ll have a chance to get in on the action.

WordPress.com will soon unveil its “I Beg Your Pardon?” service. For a $20 fee, Mullenweg will personally respond to a critical tweet of your choice.

No worries if you’re short on cash. A free version from WordPress.org will get you an automated response from a bot.

Apple Will Thrill Fans with AI

Rumors abound that Apple is working on an artificial intelligence platform. How might it work? What are its capabilities? I have a few predictions.

A Stiff Barrier to Entry

Apple loves to sell us premium products. And they also enjoy exercising tight control of them. Don’t expect their AI offering to be any different.

Thus, their platform will only be available to those using Apple devices. But that’s not all. Adding Apple’s AI to your workflow will also require a proprietary cable. No, not the one you already have.

We’re talking about a completely new connector type. The good news is that it’s currently hidden on your device. It will reveal itself upon sensing the cable’s presence.

The bad news? The dongle costs $500. And customers will have to wait at least six months for delivery. As usual, a large number of preorders will be the culprit.

An AI Powered Website Testing Suite

Web designers will be thrilled to see Apple’s AI testing suite. Enter your URL and watch the magic happen.

The tool emulates multiple devices. For example, you can troubleshoot your client’s buggy site on their 8-year-old Android phone. Or figure out why your responsive styles aren’t working on a brand of tablet no one has heard of.

You can also test your sites on classic Apple devices. How would an Apple IIe render your home page? What about a Newton handheld? You’re a dongle away from finding out.

The Grumpy Designer’s Guide to 2024

It Will Be a Roller-Coaster Year for Elon Musk

Perhaps you don’t need a crystal ball to predict some things. Elon Musk and chaos are the perfect couple (sorry, Grimes). It’s the gift that keeps on giving.

I believe Mr. Musk will have a busy year. Seriously, there will be something wild happening every day. Here are just a few examples:

  • Musk will reveal (unprompted) that he ingested dozens of “E.T. The Extra-Terrestrial” cartridges. You know, the ones that Atari buried back in the 1980s. He may still have a stash in his basement.
  • Musk will invent an implantable microchip that allows chickens to speak. Ironically, he’ll call it “Twitter“.
  • What about the service formerly known as Twitter? Musk hasn’t forgotten about it. He’ll continue to reinstate banned accounts. Next up: Napolean. Watch out for a rant hundreds of years in the making.
  • We hear the Tesla Cybertruck will finally start deliveries in 2024. What’s the catch? It only includes models that come equipped with a Musk-approved flamethrower.
  • Tesla’s Autopilot feature is having issues. Musk will replace it with an “Autonag” option. A virtual Elon will criticize your driving skills and shout them through the car’s audio system. Transport will never be the same.

Who wouldn't want Elon Musk to criticize their driving skills?

Best Wishes for 2024!

Yes, the predictions above are silly. But they underscore that we’re in a time of change. AI is disrupting our industry. The tools we use are evolving. Somehow, we’ll need to adapt. For instance, I may have ChatGPT write this article for me next year.

None of this will be easy. Web designers have weathered plenty of shifts, though. I’m still here – and so are you!

So, take a deep breath. Find something to laugh about. And do your best to make 2024 a great year.

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