Unlocking Success: 7 Essential Keys to Video Marketing in 2024 – Videoguys

Unlocking Success: 7 Essential Keys to Video Marketing in 2024 – Videoguys

Discover the indispensable strategies for thriving in the video marketing landscape of 2024. Explore how authenticity, personalization, and cutting-edge technology can elevate your video content and engage audiences effectively. In the digital realm of 2024, video reigns supreme, serving as a powerful tool for capturing attention and driving conversions. To excel in this dynamic landscape, mastering the art of video marketing is essential. Join us as we unveil seven indispensable keys to crafting compelling video content that resonates with audiences and yields measurable results.

  1. Authentic Storytelling: Delve into the heart of successful video marketing by prioritizing authentic storytelling. Learn how to create genuine, relatable content that forges emotional connections and humanizes your brand, fostering lasting relationships with your audience.

  2. Personalization and Interactivity: Unlock the potential of personalized video experiences tailored to individual preferences. Discover how data-driven insights and interactive elements can deepen viewer engagement, driving conversions and fostering brand loyalty.

  3. Short-Form Content: Embrace the dominance of short-form video in 2024 by crafting concise, attention-grabbing content optimized for mobile consumption. Explore strategies for leveraging platforms like TikTok and Instagram Reels to deliver memorable brand messages in seconds.

  4. Integration of AI and Emerging Tech: Stay ahead of the curve with AI-powered video editing tools and immersive technologies like AR and VR. Explore how predictive analytics and innovative editing techniques can enhance production efficiency and captivate audiences with immersive storytelling experiences.

  5. Repurposing for Different Apps: Maximize your video content’s reach by repurposing it across various platforms. Learn how to adapt your content for different apps, amplifying engagement and connecting with diverse audience segments effectively.

  6. Live Video and Virtual Events: Harness the power of live video to engage directly with your audience and foster meaningful interactions. Discover how live streaming on social media platforms can elevate your brand presence and drive excitement around product launches and events.

  7. Accessibility and Inclusivity: Prioritize inclusivity by implementing accessibility features such as closed captioning and subtitles. Ensure that your video content is accessible to all viewers, including those with disabilities, and enhance engagement for users watching with the sound off.

As we journey into 2024, the keys to unlocking success in video marketing lie in authenticity, personalization, and innovation. By embracing these essential elements and staying attuned to emerging trends and technologies, you can create impactful video content that captivates audiences, drives engagement, and delivers measurable results. Elevate your video marketing strategy today and set the stage for success in the dynamic digital landscape of tomorrow.

Read the full blog post by Elle Jackson for DigitalJoy Media HERE


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Dragon’s Dogma 2 Review – On The Shoulders Of Giants – Game Informer

Dragon’s Dogma 2 Review – On The Shoulders Of Giants – Game Informer

Creating a sequel to a 12-year-old game is never an easy task. Recapturing the magic of the original while implementing modern technology and design strategies can mangle the core values that made the original special. Dragon’s Dogma 2 never loses sight of its roots, and constantly finds big and small ways to surprise me even 50 hours in. At its core, Dragon’s Dogma 2 captures a sense of adventure. While you’re the center point of the conflict and strife in the world, Dragon’s Dogma 2 isn’t afraid to make you feel small. Around every bend, it reminds you that you’re just one part of a larger whole.

The game doesn’t waste any time setting the stage for the political power struggles and the role you play in them. The main plot serves as your reason for adventuring, but it isn’t until the last roughly 15 hours that it takes some big swings and absolutely nails them.

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The capital city of Vernworth, where you will spend large chunks of the game, is a bustling town with merchant stalls lining the streets, the affluent noble quarters and their gaudy homes, and the castle grounds guarded to the teeth. NPCs roam around, shop, and stumble into you with quests and smaller tasks for you to handle. It pushes the notion that people live their lives whether you’re around or not.

However, the majority of this game is traveling outside the safety of the city walls and testing your mettle in the wild. Every adventure I set forth required me to think in novel ways about how I needed to prepare. I constantly juggled the weight of my pack versus the healing items and camping materials I would need to survive. Dragon’s Dogma 2 makes every step outside of the city walls a critical decision and one I loved making.

Vocations offer different classes for you to use in combat. While I spent most of my time as a Thief, which excels at scaling large monsters like Cyclops or Griffons, there’s plenty to choose from. The Sorcerer’s slow, powerful magic casting is vastly different from the quick and deadly blade of the Mystic Spearhand. Dragon’s Dogma 2 invites experimentation, and you can choose from these Vocations at will, granted you’ve completed some of the questlines to unlock them.

Combat is brutal, long, and can leave you and your party on your last leg. The further you stray from the village and the longer you stay out imposes incredible risk. However, it’s a risk I happily took and one that always felt like the reward was high enough, even if my party died trying.

The Pawn system from the original game returns, allowing you to create your central party member, customize their looks, vocations, and even their attitude toward players. The new improvements to the system are smart and incentivize you to experiment with other players’ Pawns. I constantly switched out Pawns at every Rift Stone I could to see the best party composition possible, and it made all of the difference in battle. Having a team of fighters allowed me to swiftly trounce monsters, even if it meant not having a healer and relying on potions on scavenged fruit. These constant small decisions feed into the game’s larger idea of player freedom.

Your Pawns are instrumental in taking down the gruesome foes of Dragon’s Dogma 2. Whether it’s the hulking nature of the Minotaur or the sharp and jagged claws of a Griffon, Dragon’s Dogma 2 revels in its spectacle, making every battle a nailbiter.
However, large-scale battles are where you will see the performance on consoles take a big hit. When I had multiple enemies on screen, and a pawn would cast a big spell, the frame rate would dip tremendously.

Map markers and icons are few and far between in Dragon’s Dogma 2. It often feels like you’re playing detective and leaning into the role-playing elements; having a eureka moment when uncovering clues about a person’s whereabouts never gets old. On a few occasions, I wasn’t given enough information to deduce the location of an NPC or monster correctly. This dilemma led me on a wild goose chase that felt unearned and a little tedious, especially because there are few fast travel options, so every time you leave the city, you’re going to be gone for hours at a time.

Dragon’s Dogma 2 captures the spirit of the original without sanding down the edges of what made it excellent. Its insistence on player exploration and discovery, coupled with an ending I will think about for the rest of the year, makes Dragon’s Dogma 2 a standout game and a worthy successor.

Visiting scholars from Ukraine kick off Global MIT At-Risk Fellows Program

Visiting scholars from Ukraine kick off Global MIT At-Risk Fellows Program

Even before Russia’s invasion of Ukraine two years ago, members of the MIT faculty knew that violence and political pressures in the region endangered the work and well-being of Ukrainian scholars and contemplated how MIT could assist. The start of the full-scale invasion in February 2022 was the decisive catalyst — triggering the launch of the MIT-Ukraine Program later that year and eventually spurring creation of the new Global MIT At-Risk Fellows (GMAF) program with an initial focus on Ukraine.

Designed to provide sanctuary to scholars around the globe whose lives and academic freedom have been upended by war and tragedy in their countries, GMAF aspires to bring up to five international scholars annually to the MIT campus for semester-long study and research that will ultimately benefit their countries and simultaneously enrich the MIT community. Welcoming the program’s first three visiting scholars from Ukraine, GMAF officially kicked off on Feb. 29 at a reception hosted by the Office of the Vice Provost for International Activities and the MIT Center for International Studies.

The reception showcased the varied struggles of displaced individuals with the photographic exhibition, “Standing for freedom, portraits of scientists in exile,” comprising portraits of refugee scholars from countries torn by war and political upheaval. This inaugural U.S. installation will be on public display at MIT’s Koch Institute Public Galleries (Building 76) from April 3 through April 30. It then travels to the French Embassy in Washington. It is the work of PAUSE, a French organization that has enabled scientists in exile to continue their work in France since 2017.

“It’s the first time the exhibit has been in the United States, and we are very proud and honored that it is here,” says PAUSE Executive Director Laura Loheac, who participated in the Feb. 29 event along with PAUSE co-founder Professor Pascale Laborier, photographer Pierre-Jérôme Adjedj, members of the local Ukrainian community, and MIT faculty, students, and senior staff.

Ford International Professor of History Elizabeth Wood said Russia’s full-scale invasion of Ukraine “is not only tragic in its own right,” but “has also created a host of dire scientific and technological problems that we think MIT faculty, staff, and students are well positioned to help solve in collaboration with Ukrainians themselves.”

“Our focus in the MIT-Ukraine Program — itself launched just 16 months ago — has been to serve as a Ukraine hub at MIT,” said Wood, faculty chair for both GMAF and MIT-Ukraine. “The core idea of the GMAF Program in its current incarnation is to bring Ukrainian scholars to MIT for a semester so they can have a bit of a refuge from the war — though I know it is never far from their minds, and so they can soak up some of MIT’s famous culture of ‘mens et manus’ — mind, hands, and heart.”

GMAF scholars Liudmyla Huliaieva and Kateryna Lopatiuk have been at MIT for about a month, while the cohort’s third member, Dmytro Chumachenko, arrived one day before the reception due to visa processing delays. Huliaieva is an economist focused on the economic adaptation and survival of Ukrainian displaced women, while Lopatiuk is an architect and urban planner involved in rebuilding cities and towns across Ukraine, and Chumachenko is a multidisciplinary scientist working at the intersection of artificial intelligence and public health. All met rigorous criteria considered by faculty committee members who evaluated 80 applications for GMAF’s first group of scholars.

“We wanted individuals who were deeply committed to helping Ukraine, who could benefit from a place at MIT, who were providing absolutely top-notch scholarship, who could actually leave the country — since many men and some women cannot do that because of circumstances of the war — and who had projects they were ready and eager to pursue while here,” Wood says.

Huliaieva, Lopatiuk, and Chumachenko are the first of what will likely be 10 Ukrainian researchers and faculty spending a semester at MIT during the two-year GMAF pilot program. With additional funding, the program is envisioned to eventually expand to help scholars in other countries where their work is jeopardized by war or displacement. Provost Cynthia Barnhart says the three Ukrainian scholars now on campus “represent just the start.”

Event speakers noted GMAF’s collaborative nature. Among those recognized for conceiving and organizing it were MIT Vice Provost for International Activities Richard Lester, Senior Director Beth Dupuy, and Institute Professor Suzanne Berger event emcee and founding director of the MIT International Science and Technology Initiatives (MISTI). Credited for implementing the new program was Svitlana Krasynska, program director for both MIT-Ukraine and GMAF.

Lester said about the program, “The threats to science and scholarship from war and political repression are profound and, unfortunately, they are growing around the world. Even though the GMAF program is small relative to the vast need, it is a practical way for MIT to contribute and also to demonstrate our solidarity with vulnerable members of the global academic community of which we are part.”

Krasynska said in an interview that, although the exact number is currently unknown, it is estimated that over 60,000 Ukrainian scholars and support staff have been displaced and many universities destroyed or badly damaged in the past two years.

“Lives have been severely disrupted,” said Krasynska, who was born and raised in Ukraine and has lived in the United States since 1997. “We really need to support Ukrainian scientists and support Ukrainian science because it is in dire straits right now.”

Chumachenko said his home campus, the National Aerospace University Kharkiv Aviation Institute, has suffered 160 Russian bombs, “but we are still working and teaching.”

“Besides what we bring back to Ukraine, I believe the three of us can bring something here,” he said. “People know about the Russian war in Ukraine through TV, but it’s not always the full picture.”

Lopatiuk echoed those sentiments. Noting that when she applied to the GMAF program she had several research goals in mind, but realized after spending the past month at MIT that “my main purpose is also to get students to get to know what Ukraine is as a country beyond the consequences of war” — including the nation’s history, culture and ideas.

Noting that her first impression of MIT “is that it’s a very big, friendly family,” Huliaieva plans to present a virtual seminar at Harvard University on March 18 designed to broaden awareness and understanding of the challenges faced by Ukrainians — both those still there and people forced to leave. Titled “Dreaming of home: Displaced Ukrainian women between transience and permanency,” it reflects her research into helping Ukrainian women gain financial independence and freedom.

Barnhart welcomed Huliaieva, Lopatiuk, and Chumachenko to MIT “not only as our very first cohort of scholars, but also as colleagues and collaborators.”

“I hope you’ll find our entire campus is a thriving ecosystem of ideas and innovation,” she said. “I hope you will learn that we are deeply committed to protecting education and scholarship whenever they come under threat.”